Survey Data Table

This dataset captures survey responses analyzing consumer preferences and attitudes toward experiential marketing, sustainable travel, and cultural tourism. The data includes ratings on elements such as sensory engagement, historical understanding, and the influence of cultural factors in travel decisions. It is useful for researchers studying marketing strategies and sustainable tourism trends.

本数据集收录了旨在分析消费者对体验营销（experiential marketing）、可持续旅行（sustainable travel）及文化旅游（cultural tourism）的偏好与态度的调研反馈。数据包含对感官参与（sensory engagement）、历史认知（historical understanding）及文化因素在旅行决策中的影响等要素的评分。该数据集对研究营销策略与可持续旅游趋势的学者具有参考价值。