Percentage change of supermarket beer revenue in the Netherlands 2017, by brand

This statistic displays the percentage change on the previous year of the revenue of supermarket beer sales in the Netherlands in 2017, by brand. The sales of Hertog Jan beer in supermarkets in the Netherlands increased by roughly 20 percent in comparison to the previous year. According to the source, approximately 60 percent of the beer in supermarkets is sold on promotion. Beer brands that are willing to sell on promotion more frequently are therefore in the position to grow their market share.

本统计数据显示了2017年荷兰超市啤酒销售额相较于上一年度的百分比变化，按品牌分类。荷兰超市中Hertog Jan啤酒的销售额与上一年度相比，增幅约为20%。据来源指出，大约60%的啤酒在超市中通过促销销售。因此，愿意更频繁地进行促销销售的啤酒品牌，将具备扩大市场份额的有利条件。