The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining

We argue in this paper that retailers can strategically position store brands in product space to strengthen their bargaining position when negotiating supply terms with manufacturers of national brands. Using a bargaining framework we model a retailer's decision whether to carry an additional

本文认为，零售商可通过在产品空间中对自有品牌（store brands）进行战略性定位，以增强其与全国性品牌（national brands）制造商谈判供货条款时的议价地位。我们采用议价框架（bargaining framework），对零售商是否引入额外（原文后续内容缺失）的决策进行建模。