印度尼西亚美容行业品牌绩效影响因素研究数据

本数据集是研究印尼美妆行业品牌绩效影响因素的原始数据，聚焦市场导向动态能力（MBDC）、绿色产品创新（GPI）对品牌绩效（BP）的影响，以及顾客基础品牌资产（CBBE）的中介作用。研究采用定量方法和SEM PLS分析，旨在为美妆品牌提升竞争力提供参考，包含1个文件。

This dataset contains raw data for a study investigating the influencing factors of brand performance in Indonesia’s beauty industry, focusing on the impacts of Market-Oriented Dynamic Capabilities (MBDC) and Green Product Innovation (GPI) on Brand Performance (BP), as well as the mediating role of Customer-Based Brand Equity (CBBE). The study adopted quantitative research methods and SEM-PLS analysis, aiming to provide references for beauty brands to enhance their competitiveness. The dataset includes one file.