Selective decoding process.

AimsThrough an in-depth study of Qatari culture, to explore the application of the essence of the unique national culture to World Cup creative design, and to provide new ideas and reference design framework and ideas for the integration of culture and World Cup creative design.MethodCarry out design practice with Qatari culture, and discuss in detail the specific strategy of integrating national culture into the cultural and creative design of the World Cup. First, conduct user interviews based on grounded theory to collect and evaluate demand indicators and establish a hierarchical model, and then use the Analytic Hierarchy Process (AHP) to analyze user needs, construct design elements for the World Cup cultural and creative design, and calculate the weight of each design element to determine the design Ordering among elements. Finally, the optimal scheme is selected by scoring the scheme through fuzzy comprehensive evaluation method (FCE), so as to determine the final design scheme of the product.ConclusionThe article explores the specific practice method of integrating culture and design, and provides a solution reference for how to integrate excellent national culture into the World Cup cultural and creative design, which not only improves the cultural and spiritual connotation of the product, but also effectively realises the heritage and innovation of culture.

研究目的：通过对卡塔尔文化的深入研究，探索独具特色的民族文化精髓在世界杯创意设计中的应用路径，为文化与世界杯创意设计的融合提供全新思路与可借鉴的设计框架及理念。
研究方法：本研究以卡塔尔文化为依托开展设计实践，详细探讨将民族文化融入世界杯文化创意设计的具体策略。首先，基于扎根理论（Grounded Theory）开展用户访谈，收集并评估需求指标，构建层级模型；随后，运用层次分析法（Analytic Hierarchy Process，AHP）分析用户需求，搭建世界杯文化创意设计的设计要素体系，并计算各设计要素的权重以明确要素间的优先级排序。最后，通过模糊综合评价法（Fuzzy Comprehensive Evaluation Method，FCE）对方案进行评分以遴选最优方案，进而确定产品的最终设计方案。
研究结论：本研究探索了文化与设计融合的具体实践路径，为如何将优秀民族文化融入世界杯文化创意设计提供了解决方案参考，既提升了产品的文化内涵与精神价值，也有效实现了文化的传承与创新。