OPEN INNOVATION AND BUSINESS MODEL: EMBRAPA FORESTRY CASE STUDY

ABSTRACT Purpose: To understand how Embrapa Forestry Unit structure its business model to manage better the issues inherent to open innovation, oriented to the management of technology, science delimiting the elements of business models, and inbound and outbound open innovation and their aspects related to impact model. Originality/value: Embrapa Forestry is a research unit focused on technological research in the commercial and non-commercial forestry sector. The central objective of this work was to evaluate how a public company manages its business model in the practical exercise of open innovation. Design/methodology/approach: In order to understand the company’s business model, we adopted the perspective of triangulated single case study between semi-structured interviews and secondary data review based on reports and memos. This is all due to the technological relevance that used open innovation to design a model that today we understand as business models and impact business model, with the data collected and analyzed using the Atlas.ti software. Findings: The results indicate that the importance of Embrapa in the technological scenario in Brazilian agriculture has a significant socioeconomic impact. As a variant, we recognize that, for future research, other theoretical models could be used or adapted to the Brazilian empirical context to understand other organizational elements not addressed in the present study, which can explore cultural relations of the organization and the constitution of sense and meanings in the context of the innovation in public research companies.

摘要
研究目的：探析巴西农牧业研究公司林业研究单元（Embrapa Forestry Unit）如何构建业务模型，以更好地应对开放式创新固有的各类问题。本研究围绕技术与科学管理维度展开，界定业务模型的构成要素，以及内向开放式创新（inbound open innovation）、外向开放式创新（outbound open innovation）及其与影响模型相关的研究维度。
原创性与价值：巴西农牧业研究公司林业研究单元是专注于商用与非商用林业领域技术研究的科研机构。本研究的核心目标为评估一家公共科研企业如何在开放式创新的实践运行中管理其业务模型。
研究设计与方法：为明晰该机构的业务模型，本研究采用半结构化访谈与基于报告及备忘录的二手数据梳理相结合的三角验证单案例研究范式。鉴于开放式创新在构建当前学界所认知的业务模型与影响型业务模型过程中所具备的技术关联性，本研究借助Atlas.ti软件完成数据的采集与分析工作。
研究发现：结果显示，巴西农牧业研究公司在巴西农业技术领域的重要地位具有显著的社会经济影响。此外，本研究提出未来研究展望：可针对巴西本土实证场景采用或适配其他理论模型，以剖析本研究未覆盖的其他组织要素，进而探讨公共科研企业创新语境下的组织文化关系、意义建构与内涵生成等相关议题。