eCommerce Benchmark KPIs: Health Care in South Africa

In 2023, next to an add-to-cart rate of 13.3%, a cart abandonment rate of 86.9%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Health Care in South Africa also consist of an AOV of US$63.4, a discount rate of 10%, and a return rate of 2.6%.

于2023年，南非电子商务在医疗保健领域的基准关键绩效指标（KPIs）亦呈现出以下特点：购物车添加率高达13.3%，购物车放弃率高达86.9%，转化率仅为1.8%。此外，平均订单价值（AOV）为63.4美元，折扣率为10%，退货率为2.6%。