The National SOM Survey 1995

Since 1986 the research project ´Samhälle Opinion Massmedia´ (SOM) has been carrying out an annual nation-wide survey of Swedish opinions. This is accordingly the tenth survey in this series. The questionnaire was divided into six subject fields: mass media; politics and society; energy, nuclear power and environment; Sweden and the rest of the world; leisure; and background. Most of the questions are replications of questions asked in one or several previous SOM-surveys. New questions dealt with: the importance of 37 different subject fields in a morning paper; local advertisement papers and other local papers containing news and offered free of charge; opinion on the Swedish EU membership; the influence of finance market on politics; opinion on a number of propositions how to improve the Swedish economy; confidence in the way work is done by a number of occupational groups; confidence in different groups in regard to environmental information; opinion on how much a number of measures could contribute to a better environment in Sweden. The respondents also had to state how often they used to take a walk, ride a bike, travel by public transport, and go by car during the last month, and what they were prepared to do personally for a better environment in their municipality. Other questions dealt with how much the respondent read from different contents of a morning paper. The respondent was also asked about the participation in the first Swedish election to the EU-parliament in the fall of 1995, kind of ballot used, and if the possibility to vote on a specific person was used.

Purpose:

The main purpose is to establish time series that enable researchers to analyse how various changes in society affect people's attitudes and behaviour.

自1986年起，“Samhälle Opinion Massmedia”（SOM）研究项目便开始对瑞典公众意见开展年度全国性调查。本次调查是该系列的第十次调查。问卷分为六个主题领域：大众媒体、政治与社会、能源·核电与环境、瑞典与世界其他地区、休闲，以及背景信息。大部分问题是对之前一次或多次SOM调查中问题的重复。新增问题涉及以下内容：晨报中37个不同主题领域的重要性；包含新闻且免费提供的本地广告报及其他本地报纸；对瑞典欧盟成员国身份的看法；金融市场对政治的影响；对若干改善瑞典经济的提议的意见；对多个职业群体工作方式的信任度；对不同群体提供环境信息的信任度；以及对多项措施能在多大程度上改善瑞典环境的看法。受访者还需说明过去一个月内散步、骑自行车、乘坐公共交通及驾车的频率，以及他们个人准备为改善所在市的环境采取哪些行动。其他问题涉及受访者对晨报不同内容的阅读量。受访者还被问及是否参与了1995年秋季瑞典首次欧盟议会选举、所使用的选票类型，以及是否使用了对特定候选人投票的选项。

主要目的：该调查的主要目的是建立时间序列，使研究人员能够分析社会中的各种变化如何影响人们的态度与行为。