Online-Fragebogen zur „Willingness To Pay“. Eine Studie zur Analyse der Zahlungsbereitschaft in Abhängigkeit von psychologischen Distanzmaßen

The goal of this study was to investigate whether the willingness to pay (WTP) depends on the construal level and on the four psychological distances (temporal, spatial, hypothetical and social). Due to the fact that an abstract (global, detached) mind set is activated with greater distance, it is assumed that WTP increases concurrently. An online survey with N = 202 partcipants was carried out, including a total of 24 closed questions. This source contains the german version of the used questionnaire.

本研究旨在探究支付意愿（willingness to pay, WTP）是否取决于解释水平（construal level）以及四种心理距离，即时间距离、空间距离、假设性距离与社会距离。由于心理距离越大越易激活抽象（整体化、疏离化）的心理定势，因此本研究假设支付意愿会随之同步提升。本次研究开展了一项线上调查，共纳入202名参与者，问卷包含总计24道封闭式问题。本数据集包含所使用问卷的德语版本。