Responsabilidade Social nas Agroindústrias Canavieiras no Brasil

The objective of this research is to identify which of the economic, environmental or social dimensions exerts greater influence on the socially responsible behavior of the sugarcane agroindustry in Brazil. In order to do that, a theoretical survey was carried out to identify the origin, evolution and conceptualization of Social Responsibility, besides characterizing and presenting the relationship of the sugarcane agroindustry with the research theme. This research adopted as methodological procedure explanatory and quantitative research. As a research instrument, a questionnaire was applied, based on the theoretical basis and guidelines provided by the Global Reporting Initiative, applied to a universe of 184 sugarcane agroindustry (individual or group of companies), obtaining a return of 128 questionnaires. In order to attest the hypothesis, the structural equation modeling, applied through the SmartPLS, was used. The results demonstrate there is a positive influence of the economic, environmental and social dimensions in the CSR. When comparing the three dimensions, due to the fact that sugar-alcohol activity is very sensitive to environmental issues, in addition to the regulations that guide industrial processes, statistically the environmental dimension was not significant. On the other hand, the social dimension, due to historical, activity and administrative characteristics, exerts major influence in CSR.

本研究旨在探究巴西甘蔗农业综合企业的社会责任行为中，经济、环境与社会维度哪一者的影响更为显著。为此，研究团队开展了理论梳理，以明确社会责任（Social Responsibility）的起源、演变及概念界定，并刻画甘蔗农业综合企业与本研究主题的关联。方法论上，本研究采用解释性定量研究设计；研究工具为基于理论基础与全球报告倡议组织（Global Reporting Initiative）指南编制的问卷，调查对象覆盖184家甘蔗农业综合企业（独立企业或企业集团），最终回收有效问卷128份。为验证假设，研究运用SmartPLS软件进行结构方程模型（Structural Equation Modeling）分析。结果显示，经济、环境与社会维度均对社会责任行为存在正向影响；对比三者可知，尽管甘蔗酒精产业对环境问题高度敏感且受工业流程法规约束，但环境维度的统计显著性未达预期；而社会维度因历史、产业及管理特征，对社会责任行为的影响最为突出。