National Readership Surveys, 1966

<P>Abstract copyright UK Data Service and data collection copyright owner.</P>The National Readership Surveys are conducted quarterly either by the British Market Research Bureau or by Research Services Ltd. (1956 - 1959 Research Services Ltd; 1960 - 1967 British Market Research Bureau; 1968 - 1973 Research Services Ltd; 1974 - 1976 British Market Research Bureau; from 1977 onwards Research Services Ltd.). These surveys are designed principally to provide detailed information about the newspaper and magazine reading habits of the British people.<br>
The sponsors are virtually all the leading newspaper proprietors and advertising agencies in the country; many leading manufacturers were also consulted over the plan of the surveys.<br>
All surveys are substantially the same in form and content. Further details are available from the Archive upon application.<br><B>Main Topics</B>:<BR> Variables<br>
Region and polling district; town size; % Labour to Conservative in constituency; % jurors to electorate in polling district*; classification of informant &amp; household; social grade of household; household composition; age; age when finished full-time education; type of school/college last attended*; qualifications obtained*; accent of informant*; whether informant occupied; occupation of informant/head of household; smoking habits*; drinking habits*; camera usage*; use of cosmetics*; monthly general magazine readership; monthly women's magazine readership; national Sunday newspaper - detailed reading habits (where read, who pays, no. times read in week)*; daily national newspaper - detailed reading habits (where read, who pays, no. times read in day)*; cinema visiting; TV viewing; Radio Luxembourg listening*; national morning newspaper readership; provincial morning newspaper readership; evening newspaper readership; Sunday national newspaper readership; household composition (detailed); no. electors in household/institution*; home tenure; description of dwelling; household status of informant; sex and marital status; occupational details (i.e. industry, social grade etc.); income cohort; whether has PO savings or bank account; ownership of stocks shares or holdings in a unit trust; ownership of selected durable goods; car ownership; whether informant buys most petrol; selected publications, detailed reading habits (who pays, where read, no. times read)*; whether informant DIY person*; ownership of household pets (cats, dogs, birds)*; holiday away from home; holiday abroad; Sunday provincial newspaper readership.<br>
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*&lt;i&gt;earlier surveys only&lt;/i&gt;.

<P>摘要版权归英国数据服务（UK Data Service）及数据收集版权所有者所有。</P>全国读者调查（National Readership Surveys）由英国市场研究局（British Market Research Bureau）或研究服务有限公司（Research Services Ltd.）按季度开展（1956-1959年：研究服务有限公司；1960-1967年：英国市场研究局；1968-1973年：研究服务有限公司；1974-1976年：英国市场研究局；1977年起：研究服务有限公司）。这些调查的核心目的是提供英国民众报纸及杂志阅读习惯的详细信息。<br>
调查赞助方几乎涵盖国内所有主流报纸出版商及广告代理机构；调查计划亦咨询了众多领先制造商。<br>
所有调查在形式与内容上基本一致，更多详情可向档案馆申请获取。<br><B>主要主题</B>:<BR>变量<br>
地区及投票区；城镇规模；选区中工党与保守党的支持率比例；投票区中陪审员占选民的比例*；受访者及家庭分类；家庭社会等级；家庭构成；年龄；完成全日制教育的年龄；最后就读的学校/学院类型*；获得的资格证书*；受访者口音*；受访者是否有工作；受访者/户主职业；吸烟习惯*；饮酒习惯*；相机使用情况*；化妆品使用情况*；月刊类综合杂志阅读情况；月刊类女性杂志阅读情况；全国性周日报纸——详细阅读习惯（阅读地点、付费方、阅读次数）*；全国性日报——详细阅读习惯（阅读地点、付费方、阅读次数）*；观影习惯；电视观看习惯；卢森堡电台收听情况*；全国性晨报阅读情况；地方晨报阅读情况；晚报阅读情况；全国性周日报纸阅读情况；家庭构成（详细）；家庭/机构中的选民数量*；住房权属；住所描述；受访者在家庭中的身份；性别及婚姻状况；职业详情（如行业、社会等级等）；收入群体；是否有邮政储蓄或银行账户；是否持有股票、股份或单位信托基金；选定耐用品的拥有情况；汽车拥有情况；受访者是否主要负责购买汽油；选定出版物——详细阅读习惯（付费方、阅读地点、阅读次数）*；受访者是否为DIY爱好者*；家养宠物（猫、狗、鸟）拥有情况*；离家度假情况；海外度假情况；地方周日报纸阅读情况。<br>
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*<i>仅早期调查包含</i>。