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[SAMPLE] Factori CTV/Cross Device Data-2 Billion+ across the Globe

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Databricks2024-05-09 收录
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https://marketplace.databricks.com/details/e8357eaf-36f3-41ca-85bb-1b8a482d5493/Factori_SAMPLE-Factori-CTV/Cross-Device-Data-2-Billion+-across-the-Globe
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Our cross-device graph identifies customers across the range of internet-connected devices that they use through their encrypted MAIDs and IP addresses. This aggregated data feed is delivered as a daily feed. Cross Device/CTV Data Reach: Our reach data represents the total number of data counts available within various categories and comprises attributes such as unique MAIDs, IP addresses, and so on. Data Export Methodology: Since we collect data dynamically, we provide the most updated data and insights via a best-suited method at a suitable interval (daily/weekly/monthly). Cross-Device/CTV Graph Use Cases: Consumer Analytics Determining household-level reach reports and aggregated analysis of household device identities. Cross-Device Analysis Cross-device attribution of household consumers and retargeting to gain higher traction. Sales Forecasting Analyze consumer behavior to predict sales and monitor the performance of investments Advertising Using cross-device graphs to ensure that customers do not receive the same messages and ads on too many platforms as that can bother or alienate them

我们的跨设备图谱通过加密的移动广告标识符(MAID)和IP地址,识别用户在其使用的各类联网设备中的身份。此聚合数据馈送以每日馈送的形式交付。 跨设备/CTV数据触达: 我们的触达数据代表各品类下可用的数据计数总数,包含唯一移动广告标识符(MAID)、IP地址等属性。 数据导出方法: 由于我们动态收集数据,我们会通过最适合的方法,在合适的时间间隔(每日/每周/每月)提供最新的数据和洞察。 跨设备/CTV图谱用例: 消费者分析 确定家庭层面的触达报告及家庭设备身份的聚合分析。 跨设备分析 家庭消费者的跨设备归因及重定向以获得更高的吸引力。 销售预测 分析消费者行为以预测销售并监控投资表现。 广告 利用跨设备图谱确保客户不会在过多平台收到相同的信息和广告,因为这可能会打扰或疏远他们。
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