Reliability test.

Driven by the extensive implementation of information communication technology, collaborative consumption has become more popular. Historically, people have always thought that the best way to get something is to obtain the ownership of it. However, collaborative consumption has recently seen a meteoric rise in popularity due to that obtaining the right to use rather than own. More research into this emerging phenomenon is necessary, notwithstanding the huge impact that collaborative consumption activities have had on companies and individuals. Existing research indicates a lack of knowledge on the factors that motivate or impede user engagement in collaborative consumption. Building on the cost and benefit framework, this research presents a model that examines the effects of perceived benefits (enjoyment and economic reward), perceived costs (privacy risk and security risk) and perceived platform quality (system quality, service quality and information quality) on the intention to engage in the collaborative economy. Using a structural equation modelling approach, 524 active users with experience in car sharing evaluated the research model.The results show that perceived benefits and platform quality positively influence CC participation, the perceived cost reveals a partial support relationship to participate in CC, where security risks are supported but privacy risks are not. This research results will contribute to the research and practice on sharing economy.

随着信息通信技术的广泛普及应用，协同消费（collaborative consumption）愈发盛行。长期以来，人们普遍认为获取物品的最佳途径是获得其所有权。然而，相较于拥有物品本身，共享使用权的协同消费模式近期迎来了爆发式增长。尽管协同消费活动已对企业与个人产生了显著影响，但针对这一新兴现象的深入研究仍存在不足。现有研究表明，目前学界对驱动或阻碍用户参与协同消费的影响因素仍缺乏足够认知。本研究基于成本收益框架，构建了一个模型，用以检验感知收益（包括享乐体验与经济回报）、感知成本（含隐私风险与安全风险）以及感知平台质量（涵盖系统质量、服务质量与信息质量）对用户参与共享经济（sharing economy）意愿的影响。本研究采用结构方程模型（structural equation modelling）方法，对524名拥有共享汽车（car sharing）使用经验的活跃用户进行了调研，以验证所提出的研究模型。研究结果显示，感知收益与平台质量对协同消费参与行为具有显著正向影响；感知成本对参与协同消费的影响仅得到部分验证，其中安全风险的影响显著，而隐私风险的影响未得到支持。本研究成果将为共享经济领域的学术研究与行业实践提供有益参考。