Most downloaded shopping apps in the U.S. 2023

In 2023, the Temu shopping app was the most downloaded e-commerce app in the United States on both iOS and Android devices, accumulating a grand total of over 122 million downloads that year. Fast fashion retailer SHEIN's app was the second most popular on mobile devices, with nearly 21 million downloads on the Apple App Store and over 15 million on the Google Play Store.M-commerce takes overOver the past few years, mobile e-commerce has become increasingly popular, as it allows users to access a variety of services at the touch of a screen. This increase in popularity can be seen through mobile retail e-commerce sales, which are forecast to almost double from 2024 to 2027 in the United States. With mobile phones being used the most when it comes to retail website traffic, it should come as no surprise that smartphones were also ultimately the most common device for purchasing online in the United States in 2023.Marketplace galoreAmong the top five most downloaded apps in the U.S., four were marketplaces. While Temu and Shein dominated in app downloads, American-owned Amazon and Walmart were among the most visited e-commerce marketplaces in their headquartered countries. Additionally, when compared directly to Temu, Shein, and AliExpress, Amazon outperformed them when it came to registered users as of March 2023.

于2023年，Temu购物应用在iOS和Android设备上均成为美国下载量最高的电子商务应用，当年累计下载量超过1.22亿次。快时尚零售商SHEIN的应用程序位居第二，在苹果应用商店的下载量接近2100万次，在谷歌应用商店的下载量超过1500万次。近年来，随着用户可通过轻触屏幕访问各类服务，移动电子商务的普及程度日益上升。这种流行度的增长可通过移动零售电子商务销售额的增长得以体现，预计到2027年，美国的移动零售电子商务销售额将几乎翻倍。鉴于智能手机在零售网站流量中占据主导地位，2023年智能手机成为美国在线购买的最常见设备也就不足为奇。市场繁荣纷呈，在美国下载量最高的前五款应用中，有四款是市场平台。尽管Temu和SHEIN在应用下载量上占据主导地位，但美国本土的亚马逊和沃尔玛在其总部国家中也是访问量最高的电子商务市场之一。此外，与Temu、SHEIN和阿里巴巴速卖通直接比较，截至2023年3月，亚马逊在注册用户数量方面表现优于它们。