A study of the influence of gastronomic tourism motivation on tourists' behavioural intentions

<span>This paper explores the structural relationship between tourists’ motivation for gastronomic tourism and tourists’ behavioural intention in gastronomic tourism, and the mediating role of tourists' satisfaction in this relationship. A questionnaire survey was conducted on Chengdu tourists through random sampling, and a total of 510 valid questionnaires were collected.The data were analysed empirically by constructing a structural equation model using AMOS and SPSS software,the results showed that:push motivation has a significant positive effect on tourist satisfaction, in which the gastronomic experience motivation has the greatest influence, followed by the spiritual experience motivation and cultural experience motivation; pull motivation has a significant positive effect on tourist satisfaction, and the degree of completeness of the service packages has the most significant effect on satisfaction, followed by the gastronomic products; the gastronomic experience motivation, the spiritual experience motivation, the gastronomic products motivation and the service packages motivation do not show a significant positive direct influence on the behavioural intention, but can indirectly influence tourists’ behavioural intention by influencing tourists’ satisfaction; tourists’ satisfaction also enhances tourists’<span> intention to recommend and revisit.</span></span>

本文探讨了游客美食旅游动机与美食旅游行为意向之间的结构关系，以及游客满意度在该关系中的中介作用。通过随机抽样对成都游客开展问卷调查，共收集有效问卷510份。运用AMOS与SPSS软件构建结构方程模型（Structural Equation Model）对数据进行实证分析，结果表明：推式动机对游客满意度具有显著正向影响，其中美食体验动机的影响最大，其次为精神体验动机与文化体验动机；拉式动机对游客满意度具有显著正向影响，且服务套餐的完整性对满意度的影响最为显著，其次为美食产品；美食体验动机、精神体验动机、美食产品动机及服务套餐动机对行为意向无显著正向直接影响，但可通过影响游客满意度间接作用于游客行为意向；游客满意度还能提升游客的推荐意向与重访意向。