eCommerce Benchmark KPIs: Hobby & Leisure in the Philippines

In 2023, next to an add-to-cart rate of 10.3%, a cart abandonment rate of 82.2%, and a conversion rate of 1.8%, the eCommerce Benchmark KPIs for Hobby & Leisure in the Philippines also consist of an AOV of US$54.4, a discount rate of 11.3%, and a return rate of 2%.

在2023年，菲律宾休闲爱好类电子商务基准关键绩效指标（KPIs）中，除10.3%的添加购物车比率、82.2%的购物车放弃率及1.8%的转化率外，还包括平均订单价值（AOV）为54.4美元、折扣率为11.3%以及退货率为2%。