New Baby Data

PERMITTED USE ONLY FOR USA BASED COMPANIES

Approximately 3.8 million babies are born in the United States every year. New parents spend on average between $12,000 and $14,000 during the first year of their baby's arrival. This is a good time to connect with parents making important buying decisions for their baby and their household.

When parents welcome a new baby into their home, their needs, buying behaviors, and brand affiliations change dramatically. High-quality new baby data enables marketers to identify new parents, gain valuable insights regarding their identity and behaviors, and ultimately engage these current and prospective customers across channels during this important life event.

Field Name
- FNAME
- LNAME
- ADDRESS
- CITY
- STATE
- ZIP
- ZIP4
- DATE_ADDED
- EVENT_DATE
- SPEEDEONID
- ADDRESS_TYPE

Speedeon’s New Baby information is rigorously tested and multi-sourced. The data undergoes rigorous analysis and third-party verification, and updates weekly.
Data is sourced from:
- Baby registries
- Online survey and questionnaires
- Hand raisers
- Newspapers and online announcements
- Online transactions

仅允许美国本土企业使用本数据集。

美国每年约有380万新生儿诞生。新手父母在宝宝出生后的首年内，平均消费金额介于12000至14000美元之间。此时正是与父母建立联结的黄金时机——他们正为宝宝及家庭做出关键采购决策。

当父母迎来新生命时，其需求、采购行为与品牌偏好均会发生显著变化。优质的新生儿相关数据可帮助营销人员精准识别新手父母，获取关于其身份特征与行为模式的宝贵洞察，并最终在这一重要人生节点中，通过多渠道触达现有及潜在客户。

字段名称
- FNAME
- LNAME
- ADDRESS
- CITY
- STATE
- ZIP
- ZIP4
- DATE_ADDED
- EVENT_DATE
- SPEEDEONID
- ADDRESS_TYPE

Speedeon 的新生儿信息历经严格测试与多源采集。该数据会接受严谨分析与第三方验证，且每周更新一次。

本数据来源包括：
- 婴儿登记档案
- 在线调研与问卷
- 主动意向客户（Hand raisers）
- 报纸及在线公告
- 在线交易

搜集汇总

背景与挑战

背景概述

该数据集收录美国新生儿家庭信息，包含姓名地址等11个字段，年更新380万条记录，数据源自登记表、问卷调查等多渠道并经过严格验证，主要用于母婴产品精准营销。使用权限仅限美国企业。