阴道扩张器用户消费能力分层数据

统计分析2023年的阴道扩张器用户消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为企业在全国各地设立产品周转仓及针对各地区消费者对阴道扩张器的购买量和使用量，制定广告营销策略提供数据支持。1.数据采集：2023年用户购买阴道扩张器的数量、购买总数做数据记录。2.数据处理：该用户的消费占比=该用户购买阴道扩张器数量/阴道扩张器的购买总数*100%；2、用户消费占总消费的比例按从大到小进行排名；3、消费分类运用ABCDEF分类法，对占比大于等于0.3%的，给予“A类消费”分层；占比小于0.3%但大于等于0.25%区间的，则给予“B类消费”分层；占比小于0.25%但大于等于0.2%区间，则给予“C类消费”分层。占比小于0.2%但大于等于0.15%区间，则给予“D类消费”分层；占比小于0.15%但大于等于0.1%区间，则给予“E类消费”分层；占比小于0.1%以下，则给予“F类消费”分层。

This dataset conducts statistical analysis on the consumption data of vaginal dilator users in 2023. By establishing user personas for historical order-placing users and formulating user tags, it identifies users' consumption tiers, providing data support for enterprises to set up product turnover warehouses across the country and develop targeted advertising and marketing strategies based on the purchase and usage volumes of vaginal dilators among consumers in various regions.
1. Data Collection: Record the quantity of vaginal dilators purchased by each user and the total purchase volume of vaginal dilators in 2023.
2. Data Processing:
1. Calculate each user's consumption proportion: (quantity of vaginal dilators purchased by the user / total purchase volume of vaginal dilators) × 100%;
2. Rank all users' consumption proportions in descending order of their share of total consumption;
3. Apply the ABCDEF classification method for consumption categorization: assign "Class A consumption" tier to users with proportion ≥ 0.3%; "Class B consumption" tier for proportions ≥ 0.25% and < 0.3%; "Class C consumption" tier for proportions ≥ 0.2% and < 0.25%; "Class D consumption" tier for proportions ≥ 0.15% and < 0.2%; "Class E consumption" tier for proportions ≥ 0.1% and < 0.15%; and "Class F consumption" tier for proportions < 0.1%.

搜集汇总

数据集介绍

特点

该数据集包含2023年阴道扩张器用户的消费数据，规模为1018条，每年更新一次。通过对用户消费占比的分析，数据集支持企业制定广告营销策略和产品周转仓的设立。