Malawi (2009): FoQus for Qualitative Segmentation on Concurrent Partnerships in Malawi.

PSI/Malawi through Youth Alert program seek to gain an in-depth understanding of concurrent sexual relationships among the youths aged 15-24 years. Two rounds of TRaC studies have been conducted with this group; however TRaC studies did not focus on digging deep into what motivates young people to enter into multiple sexual relationships, risk behavior, and their opportunity, ability, and motivation (OAM) to either reduce their number of partners or to adopt condom use. The results of this FoQus on Segmentation will help PSIMalawi develop and brand a new behavior change communication intervention (BCCI), including a media campaign, to reach this population with safer sex messages and promotion of partner reduction or condom use.

PSI马拉维团队依托青年警示（Youth Alert）项目，旨在深入了解15至24岁青年群体中的并发性关系现状。此前该群体已开展两轮TRaC研究，但此类研究未深入剖析促使年轻人卷入多重性关系的动因、相关风险行为，以及他们在减少性伴侣数量或坚持安全套使用方面的机遇、能力与动机（Opportunity, Ability, and Motivation, OAM）。本次细分聚焦（FoQus on Segmentation）研究的成果，将助力PSI马拉维开发并打造全新的行为改变传播干预方案（behavior change communication intervention, BCCI），其中涵盖媒体宣传活动，以便向该群体传递安全性行为相关讯息，并推广减少性伴侣数量或安全套使用的行为。