四川地区软件AI模块客户价值评价数据

通过分析用户的价值，平台可以向用户推送个性化的软件AI服务，对客户建立画像，对客户进行标签制定，定位客户消费级别，为精准营销提供必要的客户分类数据，针对不同级别客户有针对性的制定广告营销策略提供数据支持，例如对于A等级客户可每月1至2次与之沟通及消息推送，抵扣服务等，对于B等级客户可每季度1至2次与之客户沟通，对于C等级客户可每半年1至2次与之沟通，从而制定更精准的生产营销策略，同时也为本行业的所有企业制定生产开发策略提供依据。
1、数据采集：利用公司管理平台导出该地区用户使用软件AI模块情况的相关数据，包括用户基本信息，登入情况，在平台AI模块功能使用情况统计等。2、数据处理：以账号编号作为唯一标识，对数据进行清洗、去除无效数据等操作。3、数据加工：对会员等级D进行赋分，划分为5个等级:D为区域版为5分，D为超级版为4分，D为尊享版为3分，D为精英版或专业版为2分，D为个人版或启航版为1分；对累计使用S进行赋分，划分为5个等级: 0<S≤20为1分，20＜S≤40为2分，40＜S≤60 为3分，60＜S≤100为4分，100< S为5分； 间隔时间=最近登录时间-首次登入时间，平均使用次数C=累计使用S/间隔时间，对平均使用次数C进行赋分,划分为5个等级，0≤C≤0.5为1分，0.5＜C≤1为2分，1＜C≤1.5为3分，1.5＜C≤2为4分，2< C为5分；综合评X=a*会员等级D得分+b*累计使用S得分+c*平均使用次数C得分，a，b，c为权重系数分别为0.3，0.3，0.4。客户等级分为ABC三级，0≤X≤1.5为C级，1.5＜X≤2.5为B级，2.5＜X 为A级。

By analyzing user value, the platform can deliver personalized software AI services to users, build customer profiles, assign customer tags, and classify customer consumption tiers. This provides necessary customer segmentation data for precision marketing, and supports the formulation of targeted advertising and marketing strategies for customers of different tiers. For example, conduct communication and message pushes, offer service deductions, etc. 1-2 times per month for Class A customers; 1-2 times per quarter for Class B customers; 1-2 times every six months for Class C customers, so as to develop more accurate production and marketing strategies. Meanwhile, it also provides a basis for all enterprises in this industry to formulate production and development strategies.

1. Data Collection: Export relevant data on the usage of the software AI module by users in the region via the company's management platform, including basic user information, login records, and statistics on the usage of AI module functions on the platform, etc.

2. Data Processing: Use the account number as the unique identifier, and perform operations such as data cleaning and removal of invalid data.

3. Data Processing & Feature Engineering: Assign scores to membership tiers, divided into 5 levels: 5 points for Regional Edition, 4 points for Super Edition, 3 points for Exclusive Edition, 2 points for Elite Edition or Professional Edition, and 1 point for Personal Edition or Starter Edition. Assign scores to cumulative usage S, divided into 5 levels: 1 point for 0 < S ≤ 20, 2 points for 20 < S ≤ 40, 3 points for 40 < S ≤ 60, 4 points for 60 < S ≤ 100, and 5 points for S > 100. Interval time = latest login time - first login time; average usage frequency C = cumulative usage S / interval time. Assign scores to average usage frequency C, divided into 5 levels: 1 point for 0 ≤ C ≤ 0.5, 2 points for 0.5 < C ≤ 1, 3 points for 1 < C ≤ 1.5, 4 points for 1.5 < C ≤ 2, and 5 points for C > 2. The comprehensive score X = a * membership tier score + b * cumulative usage S score + c * average usage frequency C score, where the weight coefficients a, b, and c are 0.3, 0.3, and 0.4 respectively. Customer tiers are divided into Class A, B, and C: Class C for 0 ≤ X ≤ 1.5, Class B for 1.5 < X ≤ 2.5, and Class A for X > 2.5.

搜集汇总

背景与挑战

背景概述

该数据集是四川地区软件AI模块的客户价值评价数据，包含593条企业数据记录，格式为xlsx，按需更新。数据集通过分析用户会员等级、使用频率等指标，计算综合评分并划分客户等级（A、B、C级），旨在为精准营销和个性化服务提供数据支持，例如针对不同等级客户制定沟通策略。数据已进行区块链存证，确保其真实性和可追溯性。