eCommerce Benchmark KPIs: Bags & Accessories in Serbia

In 2023, next to an add-to-cart rate of 10.7%, a cart abandonment rate of 86.7%, and a conversion rate of 1.4%, the eCommerce Benchmark KPIs for Bags & Accessories in Serbia also consist of an AOV of US$93.3, a discount rate of 12.6%, and a return rate of 9.2%.

于2023年，在塞尔维亚，除却10.7%的加入购物车比率、86.7%的购物车放弃率和1.4%的转化率之外，电子商务领域手袋及配饰的基准关键绩效指标（KPIs）还包括平均订单价值（AOV）为93.3美元、折扣率为12.6%，以及退货率为9.2%。