A Comparative Analysis of Changes in Consumers’ Perceptions and Attitudes toward Local Wines in an Emerging Wine Region

By comparing consumer data from two surveys (2006 and 2021), the current study analyzes factors contributing to changes in consumer attitudes toward local wines in an emerging region. Results of two regression models indicate that over a 15-year period Texas wines have improved in quality and earned a higher reputation among local consumers. Three factors—visiting local wine festivals, higher incomes, and recommending local wines to others—played a particularly significant role in paying higher prices for local wines. Three attributes—wines are well-known, good quality, and better than expected—significantly contributed to changes in attitudes over time.

通过对比两项调查（2006年与2021年）的消费者数据，本研究分析了影响新兴产区消费者对本地葡萄酒态度变化的因素。两个回归模型（regression models）的结果表明，15年间得克萨斯葡萄酒的品质有所提升，并在本地消费者中赢得了更高的声誉。三个因素——参加本地葡萄酒节、较高收入以及向他人推荐本地葡萄酒——在消费者愿意为本地葡萄酒支付更高价格方面发挥了尤为显著的作用。三个属性——葡萄酒知名度高、品质优良以及超出预期——对态度随时间的变化具有显著影响。