First Party Data Insights from 25MM+ Fuel and Convenience Store Customers

PDI’s consumer first-party data encompasses **25MM+ consumers** across the US & Canada and includes key data points related to location, date, time, devices, communication preferences, and user identification information. The data is captured through the GasBuddy app community with over **6MM+ monthly active users**.

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**Key Data Measures & Dimensions**

- Member identification information (email, phone number, location)
- Account verification
- Opt-in/out rates
- Device information

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**Granularity/Customization:**

Data is available per user, showing relevant identifiers for a granular view of these customers. Data can be segmented across various dimensions such as device type, activity, opt-in and out preferences, and location. Member identification information is available upon request and can accommodate hashed/encryption functions (i.e., hashed emails).

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****THE SAMPLE DATA BELOW IS FAKE, FICTITIOUS DATA.**

PDI的消费者第一方数据（first-party data）覆盖美国与加拿大地区超2500万消费者，涵盖位置、日期时间、设备、沟通偏好以及用户身份识别信息等核心数据维度。该数据集通过拥有超600万月度活跃用户的GasBuddy应用社区采集获取。

**核心数据指标与维度**

- 会员身份识别信息（电子邮箱、电话号码、位置信息）
- 账户验证情况
- 选择加入/退出率
- 设备信息

**数据粒度与定制化能力**：
数据以单用户为单位提供，展示相关身份标识符以实现对这些消费者的精细化洞察，同时支持基于设备类型、使用行为、沟通偏好选择状态以及地理位置等多维度进行细分。会员身份识别信息需通过申请方可获取，且支持哈希/加密处理（例如哈希化电子邮箱）。

**以下示例数据均为虚构伪造数据。**

搜集汇总

背景与挑战

背景概述

该数据集涵盖北美2500万+加油站及便利店消费者的第一方数据，通过GasBuddy应用采集，包含用户身份、设备、位置及通讯偏好等多维度信息，支持按用户粒度及多种维度进行细分。