First Party Data Insights from 25MM+ Fuel and Convenience Store Customers

PDI’s consumer first-party data encompasses **25MM+ consumers** across the US & Canada and includes key data points related to location, date, time, devices, communication preferences, and user identification information. The data is captured through the GasBuddy app community with over **6MM+ monthly active users**. <p><br/></p> **Key Data Measures & Dimensions** - Member identification information (email, phone number, location) - Account verification - Opt-in/out rates - Device information <p><br/></p> **Granularity/Customization:** Data is available per user, showing relevant identifiers for a granular view of these customers. Data can be segmented across various dimensions such as device type, activity, opt-in and out preferences, and location. Member identification information is available upon request and can accommodate hashed/encryption functions (i.e., hashed emails). <p><br/></p> ****THE SAMPLE DATA BELOW IS FAKE, FICTITIOUS DATA.**PDI的消费者第一方数据（first-party data）覆盖美国与加拿大地区超2500万消费者，涵盖位置、日期时间、设备、沟通偏好以及用户身份识别信息等核心数据维度。该数据集通过拥有超600万月度活跃用户的GasBuddy应用社区采集获取。 **核心数据指标与维度** - 会员身份识别信息（电子邮箱、电话号码、位置信息） - 账户验证情况 - 选择加入/退出率 - 设备信息 **数据粒度与定制化能力**： 数据以单用户为单位提供，展示相关身份标识符以实现对这些消费者的精细化洞察，同时支持基于设备类型、使用行为、沟通偏好选择状态以及地理位置等多维度进行细分。会员身份识别信息需通过申请方可获取，且支持哈希/加密处理（例如哈希化电子邮箱）。 **以下示例数据均为虚构伪造数据。**

搜集汇总

背景与挑战

背景概述

该数据集涵盖北美2500万+加油站及便利店消费者的第一方数据，通过GasBuddy应用采集，包含用户身份、设备、位置及通讯偏好等多维度信息，支持按用户粒度及多种维度进行细分。