TV viewership and political participation in Pakistan

This data is based on the following Research Questions: RQ1: Whether there is any relationship between the university students level of political knowledge and their political TV talk shows watching habits? RQ2: What is the relationship between the level of political awareness and watching TV political talk shows among students in Lahore, Pakistan? RQ3: Is there any relationship between political participation and TV political talk shows watching among university students in Lahore, Pakistan? The data analysis revealed a significant positive relationship between television political talk shows watching and political participation of university students of Lahore in Pakistan General Elections 2018. Also, there is a mediation role of political knowledge. The data was gathered from the public sector and private sector universities of Lahore during September and October 2018 after the General Elections. Undergraduate and postgraduate level students were included among the respondents and it was collected through a self-administered paper and pencil questionnaire comprising 30 close-ended questions adapted from already built scales (McLeod et al., 2013). The data can be reused for studying the role of TV viewership and political participation, especially in the case of the youth and university students.

本数据集基于以下三项研究问题展开：RQ1：大学生政治知识（political knowledge）水平与其观看政治类电视脱口秀节目的习惯之间是否存在关联？RQ2：巴基斯坦拉合尔地区高校学生的政治认知（political awareness）水平与观看电视政治类脱口秀节目的行为之间存在何种关联？RQ3：巴基斯坦拉合尔地区高校学生的政治参与（political participation）行为与观看电视政治类脱口秀节目的习惯之间是否存在关联？数据分析结果显示，在2018年巴基斯坦大选中，拉合尔地区高校学生的电视政治类脱口秀节目观看行为与其政治参与程度之间存在显著正向关联，且政治知识在其中发挥了中介作用。本数据集于2018年9月至10月（即巴基斯坦大选结束后），从拉合尔地区的公立与私立高校中采集所得。受访对象涵盖本科与研究生层次学生，数据通过自填式纸笔问卷收集，问卷共包含30道封闭式题目，改编自McLeod等人2013年已构建的成熟量表。该数据集可被重复用于研究电视收视行为与政治参与之间的关联，尤其适用于以青年群体及高校学生为对象的相关研究。