Analisis Usability Aplikasi Gramedia Digital Berdasarkan Perspektif Pengguna

This study aims to analyze the level of usability of Gramedia Digital application from the user's perspective using a quantitative approach based on the PACMAD model. Usability is measured through five main dimensions, namely ease of learning, efficiency, recall, errors, and user satisfaction. Data were obtained from an online survey filled out by 73 respondents who actively use the Gramedia Digital application, then analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software. The results of the analysis show that all dimensions have a positive and significant impact on perceived usefulness, with user satisfaction being the most influential factor. The model was able to explain 75% of the variance in perceived app usability. The findings provide important information for developers to improve the quality of user experience as well as strengthen user loyalty to the app.

本研究旨在从用户视角出发，采用基于PACMAD模型的定量方法分析Gramedia Digital应用的可用性水平。可用性通过五个核心维度衡量，即易学性（ease of learning）、效率（efficiency）、记忆性（recall）、错误率（errors）和用户满意度（user satisfaction）。研究数据来源于73名Gramedia Digital应用活跃用户填写的在线问卷，随后借助SmartPLS软件，采用偏最小二乘结构方程模型（Partial Least Squares Structural Equation Modeling，PLS-SEM）方法进行分析。结果显示，所有维度均对感知有用性产生显著正向影响，其中用户满意度是最关键的影响因素。该模型能够解释75%的感知应用可用性方差，研究发现可为开发者提升用户体验质量及增强用户对应用的忠诚度提供重要参考。