Push Cart Markets in New York City: A Preliminary Report

Purpose of study: This study was made for the purpose of ascertaining the economies in the principles and practices of push cart retailing in New York City, especially as pertains to agricultural products. At the beginning of the survey it was the author's intention to study only the importance of the push carts as a marketing channel. When proceeding in the work, it was seen that there were numerous pertinent factors having a direct bearing on the economies of street marketing, which if made public would be of aid to the producers, and distributors, and to the consuming public. Thus the scope of the report was widened to include such information as, the early history and trend of the push cart business, area supplied at, present, number and race of people dependent, sanitary conditions, and administrative control.

研究目的：本研究旨在探究纽约市手推车零售业（尤其涉及农产品领域）在经营原则与实践层面的经济规律。调查初期，作者仅计划研究手推车作为营销渠道的重要性；但在研究过程中发现，存在诸多与街头营销经济性直接相关的关键因素——这些信息若公之于众，将对生产者、分销商及消费群体均有所助益。因此，本报告的研究范围得以拓展，纳入了以下内容：手推车行业的早期历史与发展趋势、当前供应区域、依赖该行业的人群数量与种族构成、卫生状况及行政监管措施。