浙江省杭州市九洲大药房青六中路店活跃度分级数据

通过分析九洲大药房青六中路店的会员消费金额、消费次数、消费周期，从而确定会员分级，不仅可用于门店会员分类管理、个性化精准营销以及服务优化策略制定；也可用于针对与医药行业相关、对消费者行为模式与消费能力分析有需求的企业或机构，例如同类医药电商与零售企业、健康管理与咨询服务机构、医药研发与生产企业、金融机构与保险公司等。1.数据来源
采集了浙江省杭州市九洲大药房青六中路店的会员、消费时间、消费金额等数据。
2.数据处理
基于采集数据，分析该店会员在统计周期（一年）内的消费金额（累计会员在统计周期内的总支出）、消费次数（统计会员的购买频率）、消费周期（分析会员消费的时间间隔，判断其活跃程度），根据上述参数确定五个会员等级：
核心会员：消费金额≥a1、消费次数≥b1，消费周期≤c1，对店铺贡献最大；
普通会员：a2≤消费金额<a1、b2≤消费次数<b1，c1<消费周期≤c2，保持一定频率和额度的消费，是稳定客户群。
轻度睡眠会员：a3≤消费金额<a2、b3≤消费次数<b2，c2<消费周期≤c3，消费频率有所下降，但仍偶有购买。
中度睡眠会员：a3≤消费金额<a2、b3≤消费次数<b2，c2<消费周期≤c3，消费间隔延长，消费次数明显减少。
深度睡眠会员：0≤消费金额<a3、消费次数<b3，c3<消费周期≤12，长时间未进行任何消费，几乎不活跃。
重度睡眠会员：消费金额0元、消费次数0次，消费周期>12，比深度睡眠会员更为不活跃，需要特别唤醒策略。
其中，消费金额值a1、a2、a3，消费次数值b1、b2、b3，消费周期值c1、c2、c3的具体数值为申请人企业机密。

This dataset determines member tiers by analyzing the consumption amount, purchase frequency, and purchase interval of members at the Qingliuzhong Road Store of Jiuzhou Pharmacy. It can be applied not only to store member classification management, personalized precision marketing, and the formulation of service optimization strategies, but also to enterprises and institutions in the pharmaceutical industry that need to analyze consumer behavior patterns and consumption capabilities, including similar pharmaceutical e-commerce and retail enterprises, health management and consulting service organizations, pharmaceutical R&D and manufacturing enterprises, financial institutions, and insurance companies, etc.

1. Data Source
Data including member information, consumption time, and consumption amount were collected from the Qingliuzhong Road Store of Jiuzhou Pharmacy in Hangzhou, Zhejiang Province.

2. Data Processing
Based on the collected data, the consumption-related metrics of members at this store within a one-year statistical cycle are analyzed: total consumption amount (cumulative total expenditure of each member during the statistical cycle), number of purchases (member purchase frequency), and purchase interval (the time gap between consecutive purchases to assess member activity). Five member tiers are established based on the above parameters:
- Core Members: Members with total consumption amount ≥ a1, number of purchases ≥ b1, and purchase interval ≤ c1, who contribute the most to the store;
- General Members: Members with a2 ≤ total consumption amount < a1, b2 ≤ number of purchases < b1, and c1 < purchase interval ≤ c2, who maintain a stable consumption frequency and amount and constitute a stable customer base;
- Mildly Dormant Members: Members with a3 ≤ total consumption amount < a2, b3 ≤ number of purchases < b2, and c2 < purchase interval ≤ c3, whose consumption frequency has declined but still make occasional purchases;
- Moderately Dormant Members: Members with a3 ≤ total consumption amount < a2, b3 ≤ number of purchases < b2, and c2 < purchase interval ≤ c3, who have an extended purchase interval and a significant reduction in purchase frequency;
- Deeply Dormant Members: Members with 0 ≤ total consumption amount < a3, number of purchases < b3, and c3 < purchase interval ≤ 12, who have not made any consumption for a long time and are nearly inactive;
- Severely Dormant Members: Members with total consumption amount of 0 yuan, number of purchases of 0, and purchase interval > 12, who are even less active than deeply dormant members and require targeted reactivation strategies;

The specific values of a1, a2, a3 (consumption amount thresholds), b1, b2, b3 (purchase frequency thresholds), and c1, c2, c3 (purchase interval thresholds) are trade secrets of the applicant enterprise.

搜集汇总

数据集介绍

特点

该数据集记录了九洲大药房青六中路店的会员消费行为，包括消费金额、次数和周期，用于会员活跃度分级，适用于医药零售企业的会员管理和营销策略优化。