Results of cross-section correlation test.

The purpose of this study is to understand how consumers perceive amenities and their impact on promoting positive consumer emotions and comprehend the role of amenities in fostering urban consumption. We collected over 120,000 comments spanning 60 months (2015–2019) from 18 urban shopping centers in Shanghai. By applying text mining methods, we constructed a panel data model on the perception of four types of amenities and consumer emotions. Results indicate that different perceptions of amenities yield significantly different effects on consumer emotions. Specifically, we found that perceptions of cultural and safeguarded amenities significantly influence consumer emotions, albeit with different directions of impact. In contrast, perceptions of commercial and natural amenities did not significantly affect consumer emotions. The findings of this study provide a key reference for how to scientifically plan and reasonably introduce the types of amenities in urban consumption space, so as to reflect the promoting effect of amenities on urban consumption.

本研究旨在探究消费者对配套设施的感知情况，及其对正向消费情绪的推动作用，并厘清配套设施在促进城市消费发展中所扮演的角色。我们收集了2015至2019年共60个月间，上海18家城市购物中心的逾12万条用户评论。通过运用文本挖掘（text mining）方法，构建了针对四类配套设施感知与消费者情绪的面板数据模型（panel data model）。研究结果表明，消费者对配套设施的不同感知，会对其消费情绪产生显著各异的影响。具体而言，文化类与保障类配套设施的感知会显著影响消费者情绪，尽管二者的影响方向存在差异；而商业类与自然类配套设施的感知则未对消费者情绪产生显著作用。本研究结论可为城市消费空间的科学规划与合理引入配套设施类型提供关键参考，以充分发挥配套设施对城市消费的促进效应。