Radio Broadcasting in Malta - Market Research Report (2014-2029)

Radio broadcasting has undergone a steady decline over the past few decades by a shrinking listenership that has somewhat slowed in recent years, with audience numbers stabilising. In the past, radio stations enjoyed almost exclusive access to the audience's ears, offering them a variety of music and audio entertainment. However, with competition from podcasts and music streaming platforms soaring, many people are opting for these alternative media. Yet, a significant portion of the population still tunes into their radios during their commutes or work hours. Over the five years through 2024, radio broadcasting revenue is projected to have fallen at a compound annual rate of 2.9%, including an estimated 4.5% dip in 2024 alone to sit at a projected €10.7 billion.

过去数十年来，无线广播（radio broadcasting）因受众规模持续收缩而稳步陷入衰退，不过近年受众流失速度有所放缓，听众数量趋于平稳。往昔，广播电台几乎独家占据了听众的收听市场，为受众提供丰富多样的音乐与音频娱乐内容。然而，随着播客（podcasts）与音乐流媒体平台的竞争日趋激烈，诸多受众转而选择这类替代型媒体。但仍有相当比例的受众会在通勤或工作时段收听广播。截至2024年的过去五年间，无线广播行业营收预计将以2.9%的复合年增长率下滑；其中仅2024年一年营收预计就将下跌4.5%，营收规模预计达107亿欧元。