Amazon brand profile in the United States 2022

How high is the brand awareness of Amazon in the United States?When it comes to consumer electronics online shop users, brand awareness of Amazon is at 97% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.How popular is Amazon in the United States?In total, 70% of U.S. consumer electronics online shop users say they like Amazon. However, in actuality, among the 97% of U.S. respondents who know Amazon, 72% of people like the brand.What is the usage share of Amazon in the United States?All in all, 65% of consumer electronics online shop users in the United States use Amazon. That means, of the 97% who know the brand, 67% use them.How loyal are the customers of Amazon?Around 59% of consumer electronics online shop users in the United States say they are likely to use Amazon again. Set in relation to the 65% usage share of the brand, this means that 91% of their customers show loyalty to the brand.What's the buzz around Amazon in the United States?In July 2022, about 56% of U.S. consumer electronics online shop users had heard about Amazon in the media, on social media, or in advertising over the past three months. Of the 97% who know the brand, that's 58%, meaning at the time of the survey there's considerable buzz around Amazon in the United States.If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.

亚马逊在美国的品牌认知度究竟如何？针对消费电子类在线购物用户而言，其在美国的品牌认知度高达97%。该调查采用辅助品牌识别的概念进行，向受访者同时展示了品牌的标志和书面品牌名称。亚马逊在美国的受欢迎程度如何？总体而言，70%的美国消费电子在线购物用户表示喜欢亚马逊。然而，实际上，在知晓亚马逊的97%的美国受访者中，有72%的人对品牌表示喜爱。亚马逊在美国的使用份额是多少？总的来说，65%的美国消费电子在线购物用户使用亚马逊。这意味着，在知晓该品牌的97%受访者中，有67%的人使用该品牌。亚马逊的客户忠诚度如何？大约59%的美国消费电子在线购物用户表示他们可能再次使用亚马逊。将此与品牌的使用份额65%相比较，这意味着91%的客户对品牌表现出忠诚。美国关于亚马逊的舆论如何？截至2022年7月，大约56%的美国消费电子在线购物用户在过去三个月内通过媒体、社交媒体或广告了解到亚马逊。在知晓该品牌的97%受访者中，这占58%，意味着在调查进行时，美国关于亚马逊的舆论相当热烈。若您想要比较品牌，可以通过您选择的调查项目进行深入研究，按总在线人口或特定品牌的用户进行筛选，或针对您量身定制的目标群体进行深入挖掘，我们的消费者洞察品牌关键绩效指标调查将为您提供全面支持。