牛奶蔓越莓味曲奇用户消费能力分层数据

统计分析牛奶蔓越莓味曲奇消费数据，通过对历史下单用户画像建立，对用户进行标签制定，定位用户消费级别，为企业在全国各地设立产品周转仓及针对各地区消费者对规格的喜好有针对性的制定广告营销策略提供数据支持。1、消费级别=用户消费牛奶蔓越莓味曲奇数量/总消费数量*100%；2、用户消费占总消费的比例按从大到小进行排名。3、用户分层运用ABCDE分类法，对消费级别≥0.3%的，给予“A”分层；消费级别≥0.15%不足0.3%的，给予“B”分层；消费级别≥0.1%不足0.15%区间的，给予“C”分层；消费级别≥0.06%不足0.1%区间的，给予“D”分层；消费级别＜0.06%的，给予“E”分层。

This dataset conducts statistical analysis on the consumption data of milk cranberry-flavored cookies. It constructs user profiles based on historical order records, formulates user tags, and determines user consumption levels, providing data support for enterprises to set up product distribution warehouses across the country and develop targeted advertising and marketing strategies in line with regional consumers' preferences for product specifications.
1. Consumption Level = (Number of milk cranberry-flavored cookies purchased by the user / Total number of all cookies purchased by the user) * 100%;
2. Rank the proportion of the user's consumption of milk cranberry-flavored cookies in the total consumption of this product from largest to smallest.
3. User stratification adopts the ABCDE classification method: assign "A" stratification to users with a consumption level ≥ 0.3%; assign "B" stratification to users with a consumption level ≥ 0.15% but less than 0.3%; assign "C" stratification to users with a consumption level ≥ 0.1% but less than 0.15%; assign "D" stratification to users with a consumption level ≥ 0.06% but less than 0.1%; assign "E" stratification to users with a consumption level < 0.06%.

搜集汇总

数据集介绍

特点

该数据集为牛奶蔓越莓味曲奇用户消费能力分层数据，包含18669条记录，每年更新一次。数据通过消费级别和用户分层分析用户消费行为，支持企业制定营销策略和产品周转仓的设立。