Sweden Now 1983-I

In the mid-1960s, Testologen AB in collaboration with a group of advertisers, introduced a new way of investigation, where data about the target groups - socio-economic data, interests, purchasing habits, possessions, buying intentions - and data on reading habits were collected in the same survey. At SND there are now surveys available from the Sweden Now series covering a 20-year period, 1972-1991.
In the 1983 survey there are questions about existing household equipment and purchases planned for the next couple of years. The respondent also had to state on a scale ranging from ´very interested´ to ´very uninterested´ how interested she/he was in 65 various subjects and activities covering: Consumer durables; Consumer non-durables; Personal care, health and fashion; Plants and pets; Pleasure and leisure time; Residency and home hobbies; Social and political activities. Another question dealt with how much money the respondent spends on gambling, clothes, entertainment etc. annually. The respondent also had to state how often different shops were visited, how often different types of advertisements were noticed, and how often different products were bought. For some hundred different dailies, weeklies and monthly magazines the respondent had to state how often they were read. Background information covers gender, age, marital status, occupation, education, housing, place of living and household composition.

Purpose:

Collect broad information about interests, purchasing habits and media choices

20世纪60年代中期，Testologen AB与一群广告商合作，引入了一种新的调查方法——在同一调查中收集目标群体的相关数据（包括社会经济数据、兴趣爱好、购买习惯、拥有物品及购买意向）以及阅读习惯数据。目前，SND存有"瑞典现状"系列调查数据，涵盖1972年至1991年的20年期间。

1983年的调查包含关于现有家庭设备及未来几年计划购买物品的问题。受访者需在"非常感兴趣"至"非常不感兴趣"的量表上，对涉及以下7类的65个不同主题及活动表明兴趣程度：耐用消费品、非耐用消费品、个人护理与健康时尚、植物与宠物、休闲娱乐、居住与居家爱好、社会及政治活动。另有问题询问受访者每年在赌博、服饰、娱乐等方面的支出金额。此外，受访者还需说明不同商店的光顾频率、不同类型广告的注意频率以及不同产品的购买频率。对于上百种不同的日报、周报和月刊，受访者需告知其阅读频率。背景信息则涵盖性别、年龄、婚姻状况、职业、教育程度、住房情况、居住地点及家庭构成。

目的：
收集关于兴趣爱好、购买习惯及媒体选择的广泛信息