Influence of social media

This article explores how social media platforms—especially Instagram, TikTok, and YouTube—are shaping the beauty routines and self-care habits of Pakistani youth. Through a blend of cultural observation and emotional insight, it examines how online trends influence makeup choices, self-image, and personal expression. The study highlights both the empowering and pressuring aspects of digital beauty culture, offering a nuanced look at how young individuals navigate identity, confidence, and creativity in a hyper-visual world. Written for students, creatives, and researchers interested in media, beauty, and youth psychology.