港股上市公司雪球投资者发帖评论数据

互联网时代最显著的特征之一是互联网用户产生的大数据，大数据中包含的信息通常被认为可以为金融和实体部门提供附加值。在各式各样的大数据中，我们经常看到各种社交媒体平台上表达观点或分享经验的帖子，尤其是金融行业，由于金融行业从业者对信息的高度依赖，金融社交媒体上的帖子往往对投资者的金融决策产生重大影响。   发帖是线上平台投资者进行社交互动的主要方式。投资者发帖主要是分享自己的观点、评论其他人的帖子、提出问题并回答询问。据研究表明，投资者在社交平台上发帖的主要原因有三个。首先，投资者发帖进行有效的信息互动。在社交平台上发帖鼓励更多投资者参与讨论和回应，让他们获得有价值的反馈。其次，投资者发帖可能是为了实现自我实现，因为发帖者希望通过分享有吸引力的帖子来吸引关注者，并希望成为意见领袖，展示自己扩大影响力的投资能力。第三，投资者发帖是为了表达和煽动情绪，尤其是当他们的投资业绩不佳时。

One of the most prominent features of the Internet era is the big data generated by Internet users, and the information contained in big data is generally considered to provide added value to the financial and real sectors. Among various types of big data, we often see posts expressing opinions or sharing experiences on various social media platforms—especially in the financial industry, where posts on financial social media tend to have a significant impact on investors' financial decisions due to practitioners' high dependence on information.

Posting is the main way for investors on online platforms to engage in social interaction. Investors post primarily to share their own views, comment on others' posts, ask questions, and answer inquiries. Studies have shown that there are three main reasons why investors post on social platforms. First, investors post to engage in effective information interaction: posting on social platforms encourages more investors to participate in discussions and respond, allowing them to obtain valuable feedback. Second, investors may post to achieve self-actualization—posters hope to attract followers by sharing appealing posts, aspire to become opinion leaders, and demonstrate their investment capabilities to expand their influence. Third, investors post to express and stir up emotions, especially when their investment performance is poor.