Standing united or falling divided? High stakes bargaining in a TV game show

We examine high stakes three-person bargaining in a game show where contestants bargain over a large money amount that is split into three unequal shares. We find that individual behavior and outcomes are strongly influenced by equity concerns: those who contributed more to the jackpot claim larger shares, are less likely to make concessions, and take home larger amounts. Contestants who announce that they will not back down do well relative to others, but they do not secure larger absolute amounts and they harm others. There is no evidence of a first-mover advantage and little evidence that demographic characteristics matter.<p>This network project brings together economists, psychologists, computer and complexity scientists from three leading centres for behavioural social science at Nottingham, Warwick and UEA. This group will lead a research programme with two broad objectives: to develop and test cross-disciplinary models of human behaviour and behaviour change; to draw out their implications for the formulation and evaluation of public policy.
Foundational research will focus on three inter-related themes:
understanding individual behaviour and behaviour change; understanding social and interactive behaviour; rethinking the foundations of policy analysis.
The project will explore implications of the basic science for policy via a series of applied projects connecting naturally with the three themes. These will include: the determinants of consumer credit behaviour; the formation of social values; strategies for evaluation of policies affecting health and safety.
The research will integrate theoretical perspectives from multiple disciplines and utilise a wide range of complementary methodologies including: theoretical modeling of individuals, groups and complex systems; conceptual analysis; lab and field experiments; analysis of large data sets.
The Network will promote high quality cross-disciplinary research and serve as a policy forum for understanding behaviour and behaviour change.</p>

本研究针对一档游戏节目中的高风险三人议价场景展开分析，节目中参赛者需就一笔总额不菲的奖金进行分配，该奖金被划分为三份不均等的份额。研究发现，个体行为与博弈结果显著受公平关切的影响：为奖池投入更多的参赛者会主张获取更大份额，更少做出让步，最终实际分得的奖金也更高。宣称不会退让的参赛者相较其他参赛者表现更优，但他们并未获得更高的绝对收益，反而会损害其他参与者的利益。未发现存在先发优势的证据，同时也几乎没有证据表明人口统计学特征会对结果产生影响。
本跨学科网络项目汇集了来自诺丁汉大学（University of Nottingham）、华威大学（University of Warwick）以及东安格利亚大学（University of East Anglia，UEA）三大行为社会科学顶尖研究中心的经济学家、心理学家、计算机科学家与复杂系统科学家。该团队将主导一项研究计划，其核心目标分为两大方向：一是开发并验证人类行为与行为改变的跨学科模型；二是梳理这些模型对公共政策制定与评估的启示意义。
基础研究将围绕三大相互关联的主题展开：解析个体行为与行为改变的机制、理解社会互动行为的规律，以及重新审视政策分析的理论基础。
本项目将通过一系列紧扣三大主题的应用研究，探索基础科学研究对政策制定的应用价值，相关应用研究方向包括：消费者信贷行为的影响因素、社会价值观的形成机制，以及影响健康与安全的政策评估策略。
本研究将整合多学科的理论视角，并运用一系列互补性研究方法，具体包括：个体、群体与复杂系统的理论建模、概念分析、实验室与实地实验，以及大规模数据集分析。
该跨学科网络将推动高质量的跨学科研究，并成为一个用于探讨人类行为与行为改变的政策研讨平台。