Sweden now 1981-I_2

A major part of this survey is a replication of earlier surveys. Questions about life style and decisional power at work are back again after being removed the year before. New questions deals with how much of the content the respondent reads in different papers.

Purpose:

Collect broad information about interests, purchasing habits and media choices

本次调研的核心内容之一为对既往调研的复刻。曾于上一年度被移除的有关生活方式与工作决策权的问题本次重新纳入调研。新增问题则聚焦于受访者在各类报刊中阅读内容的占比情况。

调研目的：收集有关受众兴趣偏好、消费习惯与媒体选择的多维度信息。