Luxury Automobile Audience

OEM marketing teams face a growing challenge: media costs are rising, third-party cookies are gone, and the window to reach an in-market luxury buyer is short. Most data products force you to choose between intent signals and consumer demographics and neither tells you which specific brands a person is considering or which records are worth prioritising. 

The Luxury Automobile Audience brings all of this together in a single Snowflake-native data share. Every record represents a U.S. consumer with observed browsing intent toward luxury vehicle purchase. Each record includes: 

- A hashed email (HEM) and mobile ad IDs (MAIDS) for direct activation across digital channels 

- An intent score (0–1) so you can focus on the strongest buyers first 

- Sustained intent tracking showing how many consecutive days a person has been actively researching 

- Individual nameplate / brand-level flags for 19 luxury brands - Mercedes-Benz, BMW, Tesla, Porsche, Ferrari, Audi, Lexus, Land Rover, Volvo, Cadillac, Lincoln, Jaguar, Lamborghini, Rolls-Royce, Aston Martin, Bentley, Maserati, McLaren, and Bugatti 

- Auto financial services signals identifying consumers who are simultaneously researching financing or leasing 

- Demographic enrichment including household income, net worth, age range, gender, and homeownership status 

- Geography down to ZIP 

Because this dataset lives in Snowflake, your data and media teams can query it directly alongside your own CRM data - no file transfers, no third-party matching fees, no data movement. Activate it immediately through your measurement clean rooms, feed it to your DSPs via HEM, or join it to your existing audience segments. 

The dataset refreshes daily with a rolling 28-day window, so you always have a current view of who is in-market right now.