NetWise Syndicated Programmatic/Digital Audience Segments available via preferred DMP/DSP and on-boarding platforms.

NetWise B2B Audience Segments for digital advertising are available for on-demand via all of the leading DSP, DMP and On-boarding Platforms. NetWise offers 500+ standard B2B Audience Segments ready to access and activate via your preferred platform (see list below). We can also support your custom audience segment needs. NetWise B2B Audience Segments leverage the vast NetWise Companies and Contacts database which contains the following record counts (estimates): -100 million US contact -30 million US businesses -47 million B2B email addresses -70 million Business to Consumer linkages (business personas linked to consumer personas) -Billions of data points that are behind the scenes in our raw data assets NetWise generates comprehensive and deterministic digital B2B advertising segments using current job titles, company firmographics, and other self-declared business-related attributes like skills, education, certifications, etc. This is accomplished by analyzing publicly available information and data created directly by persons in our dataset. These data features are often multi-source validated across our compiled data. Segments are deterministic, based on foundational information and never modeled unless explicitly indicated. The NetWise Syndicated Audience Segments are available on following platforms: -Adobe Audience Manager -Oracle - BlueKai -Google | Data Marketplace -LiveRamp Data Marketplace -Lotame -Neustar -Nielsen Marketing Cloud (eXelate) -Salesforce Audience Studio -The Trade Desk -Tru Optik -Xandr Following is a summary of NetWise Syndicated Audience Segment data categorizations: -B2B Contact Data B2B Email Data B2B Decision Maker Data Small Business Contact Data Enterprise B2B Contact Data CEO Contact Data -B2B Marketing Data -Firmographic Data -Technographic Data -Business Ownership Data -Company Data -Demographic Data Education Data Age Data Gender Data Language Data -Geographic Level Data For Custom Audience Segments, NetWise will work with you to discover your audience attribute preferences, and then using our advanced query and filtering technologies, build the custom B2B audience segment including the B2B2C linkages necessary to onboard the audience on your preferred platform. These can be created in many different ways using our standard production data or using billions of data points that are behind the scenes in our systems, and always ready for analysis. We are experts at extracting intelligence from our data and making it useful for your specific business need. NetWise’s professional Operations Team can deliver the audience directly to customers who may then onboard with their preferred platform partner, or NetWise can load the custom audience to your DMP or DSP to activate within your platform account.

面向数字广告的NetWise B2B受众细分群体（B2B Audience Segments），可通过所有主流需求方平台（Demand-Side Platform, DSP）、数据管理平台（Data Management Platform, DMP）及数据上载平台（On-boarding Platform）按需获取。NetWise提供500余个标准B2B受众细分群体，可通过您选择的平台直接获取并激活（具体清单见下文），我们亦可满足您的定制化受众细分需求。

NetWise B2B受众细分群体依托于庞大的NetWise企业与联系人数据库，该库预估包含以下量级的数据记录：
- 1亿条美国地区联系人数据
- 3000万家美国企业数据
- 4700万个B2B电子邮箱地址
- 7000万条企业-消费者关联数据（即企业角色与消费者角色的关联信息）
- 底层原始数据资产背后涵盖数十亿个数据维度

NetWise基于当前职位头衔、企业特征（firmographics）及其他自我申报的业务相关属性（如技能、教育背景、资质认证等），构建全面且确定性的数字B2B广告受众细分群体。该构建过程通过分析公开信息以及数据集中用户直接创建的数据完成，且所有数据特征通常会在整合后的数据集内进行多源验证。此类受众细分群体均基于基础信息生成，属于确定性细分，除非明确标注，否则不会采用建模方式生成。

NetWise联合受众细分群体可在以下平台获取：
- Adobe受众管理器（Adobe Audience Manager）
- 甲骨文（Oracle）
- BlueKai
- 谷歌数据市场（Google Data Marketplace）
- LiveRamp数据市场
- Lotame
- Neustar
- 尼尔森营销云（Nielsen Marketing Cloud，含eXelate）
- Salesforce受众工作室（Salesforce Audience Studio）
- The Trade Desk
- Tru Optik
- Xandr

以下为NetWise联合受众细分群体的数据分类概况：
- B2B联系人数据
B2B电子邮箱数据
B2B决策人数据
小微企业联系人数据
企业级B2B联系人数据
首席执行官联系人数据
- B2B营销数据
- 企业特征数据（firmographics）
- 技术栈数据（technographics）
- 企业所有权数据
- 企业数据
- 人口统计数据
教育背景数据
年龄数据
性别数据
语言数据
- 地理层级数据

针对定制化受众细分群体，NetWise将与您协同挖掘您的受众属性偏好，随后借助先进的查询与过滤技术，构建符合您需求的定制化B2B受众细分群体，其中包含可在您选择的平台完成数据上载所需的B2B2C关联数据。此类定制细分群体可通过多种方式生成：既可依托我们的标准生产数据集，也可利用系统底层数十亿个随时可供分析的数据维度。我们擅长从数据中挖掘智能信息，并将其转化为适配您特定业务需求的实用资源。

NetWise专业运营团队可将受众数据直接交付给客户，由客户通过其选定的平台合作伙伴完成数据上载；亦可将定制化受众数据加载至您的数据管理平台（DMP）或需求方平台（DSP），以便在您的平台账户内完成激活操作。