城市整体设计服务月度市场潜力分析数据

本数据能帮助本公司识别城市整体设计服务的市场潜力度情况，淘汰低市场潜力的服务类型，从而优化服务结构，提升运营效率，增强客户满意度；通过将资源集中在市场潜力指数高的服务项目上，提高资源利用效率，提升投资回报率（ROI）。同样，本数据有利于其他城市设计服务商分析比较不同服务项目的市场潜力指数和潜力指数趋势，针对性地优化或改进自己的服务内容，使提供的设计服务更迎合市场需求。本数据也可为城市规划行业的市场分析师和投资者提供分析支持和市场洞察。1.数据收集和预处理：从公司内部的订单管理系统中收集城市设计服务月度汇总统计数据，包括服务名称、统计时间、区域、服务类型、当月该类型服务订单量、当月所有设计服务总订单量、当月该类型服务收入、当月所有设计服务总收入、该类型服务客户满意度评分。通过数据清洗确保数据质量。
2.按以下公式计算当月该类型服务订单量占比：当月该类型服务订单量占比=当月该类型服务订单量/当月所有设计服务总订单量。
3.按以下公式计算当月该类型服务收入占比：当月该类型服务收入占比=当月该类型服务收入/当月所有设计服务总收入。
4.按以下公式构建该类型服务月度市场潜力指数：该类型服务月度市场潜力指数=W1×当月该类型服务订单量占比+W2×当月该类型服务收入占比+W3×（该类型服务客户满意度评分/5），其中W1、W2、W3是权重系数，根据各因素的影响程度经内部专家研判后进行调整设定，W1+W2+W3=1。

This dataset enables the company to identify the market potential of urban holistic design services, eliminate service types with low market potential, thereby optimizing the service portfolio, improving operational efficiency, and enhancing customer satisfaction. By concentrating resources on service projects with high market potential indices, the company can improve resource utilization efficiency and increase return on investment (ROI). Similarly, this dataset allows other urban design service providers to analyze and compare the market potential indices and their trends of different service items, optimize or improve their own service contents in a targeted manner, so that the provided design services better align with market demands. Additionally, this dataset can provide analytical support and market insights for market analysts and investors in the urban planning industry.

1. Data Collection and Preprocessing: Collect monthly aggregated statistical data of urban design services from the company's internal order management system, including service name, statistical time, region, service type, monthly order volume of this service type, total monthly order volume of all design services, monthly revenue of this service type, total monthly revenue of all design services, and customer satisfaction score of this service type. Ensure data quality through data cleaning.

2. Calculate the monthly order volume proportion of the service type using the following formula:
Monthly order volume proportion of the service type = Monthly order volume of this service type / Total monthly order volume of all design services.

3. Calculate the monthly revenue proportion of the service type using the following formula:
Monthly revenue proportion of the service type = Monthly revenue of this service type / Total monthly revenue of all design services.

4. Develop the monthly market potential index for the service type using the following formula:
Monthly market potential index of the service type = W1 × Monthly order volume proportion of the service type + W2 × Monthly revenue proportion of the service type + W3 × (Customer satisfaction score of the service type / 5), where W1, W2, and W3 are weight coefficients, which are adjusted and set based on the impact degree of each factor via internal expert deliberation, and W1 + W2 + W3 = 1.

搜集汇总

背景与挑战

背景概述

该数据集由杭州壹东建筑设计有限公司产生，包含604条CSV格式记录，每月更新，用于分析城市整体设计服务的月度市场潜力。它通过订单量、收入、客户满意度等指标计算市场潜力指数，帮助优化服务结构和提升投资回报，适用于设计服务商和城市规划分析师。