CAUSE-FIT, POSITIVE ATTITUDES AND BEHAVIORS WITHIN HYBRID COLOMBIAN ORGANIZATIONS

ABSTRACTSocially oriented ventures have provided livelihoods and social recognition to disadvantaged communities in different corners of the world. In some cases, these ventures are the result of Corporate Social Responsibility (CSR) programs. In Latin America, this type of undertaking has responded positively to unmet social needs. The social cause drives these organizations and their human resources and they give high value to organizational cause-fit. This paper presents empirical evidence of the effects of perceived cause-fit on several worker attitudes and behaviors. Psychological contract theory was adopted as theoretical background. Employees working in a hybrid (for-profit/socially oriented) Colombian organization created by a CSR program participated in the survey. Data provided by 218 employees were analyzed using PLS structural equation modeling. The results suggest the ideological components of the employee-employer relationship predict positive attitudes and cooperative organizational behaviors towards hybrid organizations.

摘要：社会导向型企业为全球各地弱势社群提供了生计与社会认可。在部分情境下，此类企业源自企业社会责任（Corporate Social Responsibility, CSR）项目。在拉丁美洲，这类事业已对未被满足的社会需求作出了积极响应。这类组织以社会公益事业为核心驱动力，其从业人员同样高度重视组织与公益事业的契合度。本研究提供了感知契合度对员工多项态度与行为影响的实证证据。本研究以心理契约理论作为理论基础。参与本次调研的员工均就职于某由企业社会责任项目发起的哥伦比亚混合型（营利性/社会导向型）组织。研究共获取218份员工有效数据，并采用偏最小二乘结构方程建模（PLS structural equation modeling）进行分析。结果表明，员工-雇主关系中的意识形态维度，可正向预测员工对混合型组织的积极态度与合作性组织行为。