DIGITAL DIPLOMACY AND NEW RULES OF ONLINE ETIQUETTE

This study explores the emergence of digital diplomacy and the evolving rules of online etiquette in contemporary international relations. The rapid development of information and communication technologies has transformed traditional diplomatic practices, introducing new platforms and methods for interaction, including social media, email, and virtual meetings. This research examines the challenges and opportunities associated with online diplomacy, highlighting the importance of clarity, professionalism, and cultural sensitivity in digital communication. The study also discusses the impact of digital diplomacy on state image, reputation management, and the effectiveness of international engagement. The findings indicate that integrating technological tools with traditional diplomatic norms is essential for maintaining successful and ethical diplomatic relations in the 21st century.