Marketing Mix and Repurchase Intention: The Mediating Role of Customer Satisfaction Among CASETiFY Consumers in Indonesia

This study, entitled “Marketing Mix and Repurchase Intention: The Mediating Role of Customer Satisfaction Among CASETiFY Consumers in Indonesia” examines how the 4P marketing mix (Product, Price, Place, and Promotion) influences repurchase intention mediated by customer satisfaction among CASETiFY consumers in Indonesia. Using the PLS-SEM method with SmartPLS 4, the study analyzes data collected from 309 respondents aged 17–29 years through purposive sampling. The study highlights the growing importance of emotional attachment, digital trust, and symbolic value in encouraging repurchase intention within the premium accessory market.