SAMPLE Redmob USA CTV (Connected TV) Real-Time Attribution Data

Redmob provides privacy-compliant CTV audience data, tailored for the U.S. streaming market. Built for adtech platforms, brands, and media buyers, this offering helps you activate, measure, and optimize OTT and CTV campaigns with real-time, attribution-ready data.

Whether you're targeting CTV viewers, measuring results, or improving your media mix, Redmob gives you the data, speed, and compliance to succeed in streaming.

Use cases

Redmob’s CTV data provides everything you need to build, activate, and measure Connected TV campaigns with confidence.

- Build Connected TV segments for OTT/CTV campaign activation
- Attribute conversions and outcomes back to CTV impressions
- Get cross-device insights by linking CTV exposure to mobile and desktop behavior
- Feed enriched data into media mix modeling and measurement tools
- Create lookalike audiences based on OTT engagement
- Improve targeting for U.S. streaming viewers with privacy-first audience data

Key benefits

- Audience data compliant with U.S. privacy regulations
- Real-time attribution
- High-value OTT audiences curated for performance
- U.S.-focused reach at scale, tailored to the streaming ecosystem
- Cross-device visibility to bridge CTV exposure with actions on mobile or web

Redmob 提供符合隐私规范的联网电视（Connected TV, CTV）受众数据，专为美国流媒体市场量身打造。本产品面向广告技术平台、品牌方与媒体采购商，可依托实时且适配归因分析的数据集，助力您激活、评估并优化过顶流媒体（Over-The-Top, OTT）与联网电视广告投放活动。

无论您是针对联网电视受众开展定向投放、评估投放效果，还是优化媒体组合，Redmob 均可为您提供适配流媒体领域成功所需的数据支撑、高效响应速度与合规保障。

## 应用场景
Redmob 的联网电视受众数据可提供您所需的全部支持，让您能够放心开展、激活并评估联网电视广告投放活动：
- 构建用于 OTT/CTV 广告投放激活的联网电视受众细分群体
- 将转化与最终效果归因回溯至 CTV 广告曝光
- 通过关联 CTV 广告曝光行为与移动端、桌面端用户行为，获取跨设备洞察
- 将富集后的数据源接入媒体组合建模与效果评估工具
- 基于 OTT 用户参与度创建相似受众群体
- 依托隐私优先的受众数据，优化美国流媒体受众的定向投放精度

## 核心优势
- 受众数据符合美国隐私监管要求
- 支持实时归因分析
- 为效果营销精心甄选的高价值 OTT 受众群体
- 针对流媒体生态定制的规模化美国市场触达能力
- 具备跨设备可视性，可打通 CTV 广告曝光与移动端、网页端的后续用户行为