Cambodia (2011): NUMBER ONE AND OK BRAND EQUITY SURVEY
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https://doi.org/10.7910/DVN/27375
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资源简介：
Flash FoQus Consumer Workshops and Crowd Sourcing were used to identify the brand image and perception of the Number One and OK Condom brands among male consumers. Target audience members included regular users of each brand, and regular users of "premium" condom brands. The results informed action plans to improve the brand positioning and image of Number One and OK condoms to be more distinct and desirable.
创建时间：
2014-09-22
