CHARACTERISTICS OF INTERNATIONAL BUSINESS

This article analyzes the specific features of conducting international business and highlights its complex and multifaceted nature. The study examines cultural, social, political, legal, and economic factors of the international business environment through an integrated approach. It also covers global logistics, supply chain management, human resource management, market entry strategies, and the integration of international legal norms into national legislation. Currency volatility, political instability, trade barriers, and cultural differences are evaluated as major factors influencing international business activities. The findings show that strategic flexibility, risk management, and a comprehensive approach are essential for ensuring competitive advantage in the global market.