Bridging the Chatbot Connection: The Role of AI-driven Chatbot Affordances in E-commerce Purchase Intention

This dataset contains survey responses collected to examine the impact of AI-driven chatbot affordances on purchase intention in the e-commerce sector in Sri Lanka. It includes data on key mediators such as customer engagement, trust, and satisfaction, along with demographic variables such as age, gender, employment type, and online shopping frequency. The dataset is structured using a 5-point Likert scale and supports analyses using PLS-SEM. It is valuable for researchers exploring consumer behavior, AI applications, and digital marketing strategies in online retail.

本数据集收录了为探究斯里兰卡电商领域内人工智能驱动聊天机器人的功能特性对消费者购买意愿的影响而收集的调研问卷数据。数据集涵盖了用户参与度、信任度与满意度等核心中介变量数据，同时包含年龄、性别、就业类型及网购频率等人口统计学变量信息。本数据集采用5点李克特量表（5-point Likert scale）进行数据结构化处理，可支持基于偏最小二乘结构方程模型（Partial Least Squares Structural Equation Modeling，PLS-SEM）的分析工作。该数据集对于研究在线零售领域消费者行为、人工智能应用及数字化营销策略的科研人员具有重要参考价值。