Dataset - Integrated Marketing Communication as a Digital Music Distribution Strategy: A Case Study of TuneCore Indonesia

This dataset contains the axial coding results derived from a qualitative case study titled “Integrated Marketing Communication as a Digital Music Distribution Strategy: A Case Study of TuneCore Indonesia.” The axial coding process was conducted manually following Strauss and Corbin’s grounded theory approach (1998). It connects categories and subcategories derived from open coding, explaining causal conditions, central phenomena, contextual and intervening conditions, actions/interactions, and their consequences. The analysis was based on anonymised interview transcripts with two key informants from TuneCore Indonesia, focusing on how Integrated Marketing Communication (IMC) strategies were implemented in digital music distribution. This file does not contain any raw interview data, names, or identifiable information. All excerpts have been conceptually abstracted into categories for documentation purposes. File content: One table (in Bahasa Indonesia) showing axial coding relationships based on the Strauss & Corbin paradigm model. Supplementary metadata note on research context and ethical anonymisation. The dataset serves as an analytical transparency document for RTTO reporting and reimbursement purposes, rather than as a raw qualitative data deposit.