Survey Data on Digital Citizenship's Effect on Detecting Deceptive Advertisements

This dataset contains Survey data collected from 2,072 respondents to examine the relationship between Digital Citizenship (DC) and Detection of Deceptive Ads (Score). Respondents answered a 10-point quiz by viewing ten online advertisements and answering if it is deceptive or not. "Score" column is the total of the correct answers per respondent. Then, they answer 10 Likert Scale items on Digital Citizenship. "DC" column contains the average of their responses for Digital Citizenship. It was discovered that DC as a predictor variable has a non-linear relationship with Score. That is why "DC_2" and "DC_3" were formulated to perform non-linear regression.The survey was conducted from September 1 to October 15, 2024. Respondents are from different parts of Metro Manila and the province of Cavite.

本数据集包含针对2072名受访者采集的调研数据，旨在探究数字公民素养（Digital Citizenship, DC）与欺骗性广告识别得分（Detection of Deceptive Ads, Score）之间的关联。受访者需观看10则在线广告并完成10分制测验，判断每则广告是否属于欺骗性广告，"Score"列即为每位受访者的正确答题总数。随后，受访者需完成10项李克特量表（Likert Scale）题目以评估其数字公民素养水平，"DC"列对应其所有数字公民素养题目的作答平均分。研究发现，作为预测变量的DC与Score呈非线性相关关系，因此构建了"DC_2"与"DC_3"以开展非线性回归分析。本次调研于2024年9月1日至10月15日期间开展，受访者来自大马尼拉地区及甲米地省的不同区域。