Importance of brand trust according to young people in France 2018, by sector

In 2018, in France, close to 50 percent of young people considered that trusting a brand was a crucial criterion when they were buying food. Furthermore, 26 percent of them felt the same way about subscribing to banking services.

在2018年，法国约50%的年轻人认为在购买食品时信任品牌是一个至关重要的评判标准。此外，26%的受访者对订阅银行服务亦持有相似的看法。